Our founder has over 15 years of experience working in the beauty industry for high-end international companies such as Chanel and Estee-lauder. He has extensive experience as a makeup artist and has worked with several celebrities throughout his career. In his early 20’s Israel decide to relocate his life from Israel and move to Florida to pursue his dream to help as many people as he can to achieve their dreams of a perfect look. After graduating with honors as a cosmetologist from the Boca Beauty Academy,
Israel has worked as a color specialist and is known among Boca’s High Society as the “Dr. Blonde of Boca Raton”, for having recovered hundreds of colors gone wrong, due to damage, being broken or just being overprocessed.